How to set up Instagram shopping Step 1: Convert to a Business or Creator Account If your account is set up as a personal profile, don’t worry - it’s easy to change your settings to business. You have a business profile on Instagram.Your business owns your eCommerce website.Your business complies with Instagram’s merchant agreement and commerce policies.Your business is located in a supported market where Instagram Shopping is available.Source: Instagram How to get approved for Instagram shoppingīefore you can set up Instagram Shopping, you need to ensure your business checks a few boxes for eligibility. Scroll through goods from brands big and small, all around the world: it’s window-shopping 2.0. The new Shop discovery tab on the Instagram app provides a discovery tool for non-followers, too. (For brands without Checkout functionality, customers will be directed to a checkout page on the brand’s own ecommerce site.) ![]() With Checkout (currently only available in select regions), customers can purchase products directly in Instagram, without leaving the app. (You can also use Shopping Tags in ads! Yowza!) businesses who use Instagram’s limited Checkout feature can also tag products in post captions and bios. Use a Shopping Tag to tag products from your catalog in your Stories, Reels, or Instagram posts, so your audience can click through to learn more or buy. Think: “Cute Spring Outfits,” “Handmade Pottery,” or “Nike x Elmo Collab.” The product detail page will also pull in any product-tagged images on Instagram.Ĭollections are a way that Shops can present products in a curated group - basically, it’s like merchandising your digital front window. Product Detail Pages display all of the key product information, from the item description to the price to photography. Think of it as a landing page where users can discover or browse all your products. Here are a few key details and terms that every Instagram retailer should know before they get started:Īn Instagram Shop is a brand’s customizable digital storefront, which allows customers to shop right from your Instagram profile. See it, like it, buy it, in a few clicks: the full Ariana Grande cycle. With these new Instagram Shopping features, the whole process is streamlined. In the past, the only option for e-tail brands to directly drive sales traffic from a ‘gram was either through their bio link, or via clickable Instagram Stories. ![]() According to Instagram, 87% of users say influencers have inspired them to make a purchase, and 70% of avid shoppers turn to the platform to discover new products. Sharing products or promoting sales on Instagram is nothing new. Users can learn more about products right in the app, and either purchase directly on Instagram (with Checkout) or click through to finish the transaction on the brand’s eCommerce site. Instagram Shopping is a feature that allows eCommerce brands to create a digital, shareable catalog of their products right on Instagram. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
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